Pakistan Telecommunication Company Ltd.commonly known as PTCL Jobs 2022-Manager (Brands)
Pakistan Telecommunication Company Ltd.commonly known as PTCL Jobs 2022-Manager (Brands)
WHO WE ARE
PTCL is a Leading Telecom Company of Pakistan, serving its customer base all across the country. With a mission to revolutionize the Telecom Industry, PTCL is providing the largest Integrated Information Communication & Technology (ICT) services in Pakistan.
PTCL provides a growth & development driven culture with dynamic learning opportunities to its employees which enables them to broaden their horizon and develop as true professionals. We are an equal opportunity employer where diversity and inclusion is foundational to how we operate. Our Corporate Values “We Care, We Put Customer First, We Work as One Team, We Embrace Change” are embedded in company culture resulting in a cohesive team environment, guaranteeing success of the organization and development of its employees.
RESPONSIBILITIES
- Crafting strategies for all Marketing teams, including Advertising, Communications and Creative.
- Design branding & positioning strategies.
- Ensure our brand message is strong and consistent across all channels and marketing efforts.
- Analyze consumer behavior and determine customer personas.
- Coordinate between PTCL and its creative and media agencies to execute brand plans
- Manage the BTL campaigns including internal and external events.
- Liaison with the agency and production houses for the production of various campaigns (ATL or official documentaries)
- Manages organizational events / out-of-home activities involving PTCL as a brand.
- Ensure the completion of all requirements for the sponsorships prior to the event and verification of all jobs (post events/ activities
- Monitor and review brand effectiveness and reach.
- Critically assess the impact of BTL activities on PTCL image.
- Monitor arrangements for sponsored activities
- Must have strong analytical skills.
